Jitta Line is the fair value of a business. It is calculated based on the following principle: if we want to buy a business as a sole owner, how much we will pay for it in order to break even within 10 years.
Our calculation approach comes from a solely business perspective without relying on any stock market’s valuation factors. Therefore, Jitta Line is not derived from PE, PVB, P/S or any of the above numbers.