Jitta was co-founded by Trawut Luangsomboon, an Internet entrepreneur and value investor; Sira Sujjinanont, a software engineer with 17 years of experience; and Pornthip Kongchun, a former executive at Google with expertise in international business development. In January 2014, Jitta debuted the stock analysis platform www.jitta.com with free U.S. stock data. More countries have since been added to the platform, and Jitta now covers 95% of the world’s stocks across 16 territories.